Toolkit

Competitive Advantage: Enduring Ideas and New Opportunities

Penulis: Michael E. Porter
Tahun terbit: 2012
Kategori: Knowledge references
Unduh
Abstrak:

This presentation draws on ideas from Professor Porter’s books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); “What is Strategy?” (Harvard Business Review, Nov/Dec 1996); and On Competition (Harvard Business Review, 2008)